Southern Universitys esteemed Human Jukebox Marching Band has entered into an exciting and exclusive partnership with SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, to enhance the quality of their video production when chronicling and producing their prestigious performances. This is the third academic year that SIGMA has sponsored the Human Jukebox.
A world-famous marching band with a rich history of performances at prestigious events such as the Super Bowl, Mardi Gras, and college and professional football games halftimes, the Human Jukebox is known for its captivating shows and choreography, which includes the talented Dancing Dolls ensemble. The band's reputation plays a vital role in attracting students to Southern University and cultivating valuable partnerships, and sharply capturing their performances is of utmost importance.
In 2014, Eric Johnson, the Human Jukeboxs Marketing and Brand Manager, along with Jabari Morgan (marketing) and Media Director Garrett Edgerson, embarked on a journey to develop a strong brand identity and elevate the band's presence in the world of collegiate marching bands. Their success in building an impressive online presence on platforms like YouTube, Facebook, Instagram, TikTok, and beyond has garnered attention from notable artists such as Lizzo, Adele, 50 Cent, DJ Khaled, and Janet Jackson.
The Human Jukebox's ability to capture their performances and share them with the world relies heavily on consistent high-quality video production. In 2020, the band turned to SIGMA, drawn to SIGMA's reputation for providing premium yet affordable lenses. SIGMA's dedication to customer service and a shared passion for creative excellence led to the establishment of a productive partnership.
"An appreciation for art is cultivated during a persons formative school years and is something SIGMA has always been passionately supportive of," says Mark Amir-Hamzeh, president of SIGMA America. "Having the opportunity to help bring the Human Jukeboxs work to life for the past three years with crisply captured video, and to contribute to the long-term growth of this HBCU, has been an honor.
Southern Universitys Media Director Garrett Edgerson, a photographer and filmmaker, heads a team of four students and three alumni responsible for creating captivating content for the Human Jukebox. To ensure top-notch video quality, Edgerson and his team have embraced SIGMA lenses as their go-to choice for capturing the band's performances.
"Like many HBCUs, Southern University's marching band plays a crucial role in attracting students from all over the world," said Eric Johnson, the Human Jukebox's Marketing and Brand Manager. SIGMA lenses have taken our production level to a whole new height with compact form factor, lighter weight, and excellent build, making it easier for the team to capture stunning footage during performances and events. Hollywood-quality video has advanced our reputation, leading to additional sponsorships and partnerships that help support students' education and band expenses.
To learn more about how the Southern University Marching Band Media team utilizes SIGMA gear for their work, please visit this behind-the-scenes piece.
About SIGMA Corporation of America
SIGMA Corporation of America, founded in 1984, is the US subsidiary of SIGMA Corporation, a family-owned manufacturer of lenses, cameras and photo accessories. With U.S. headquarters in Ronkonkoma, NY, SIGMA Corporation of America expanded with a showroom and office in Burbank, CA in 2018 to support the Hollywood filmmaking industry.
Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production.
Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease.
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View source version on newsdirect.com: https://newsdirect.com/news/southern-universitys-world-famous-human-jukebox-marching-band-partners-with-sigma-to-elevate-video-production-quality-409200076
SIGMA CORPORATION OF AMERICA
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